Mood Stripes by Beatrice Brandini
The fashion shows in New York, London, Milan and Paris have ended, important catwalks that have dictated the trends of the next Spring Summer 2025 season.
In this post I tried to highlight the most important ones, or as always, the ones I liked the most. Read more
Helen Frankenthaler Solar Imp. 1995 New York, Helen Frankenthaler Foundation
Helen 2.0 by Beatrice Brandini
Starting tomorrow, Palazzo Strozzi celebrates Helen Frankenthaler with the most comprehensive exhibition ever held in Italy; the visionary artist of the twentieth century who broke the rules of painting, in dialogue with works by Jackson Pollock, Robert Motherwell and Mark Rothko.
The Fragranze press kit
Rosa by Beatrice Brandini
Pitti Fragranze edition number 22 has concluded, recording a 5% growth compared to the previous season, but above all with an increase in the attendance of specialized operators of the highest quality.
Overview of Fragranze at the Stazione Leopolda (photo courtesy of Pitti Immagine)
There were 215 brands present, an absolute record compared to all past events, confirming that Fragranze is the reference event for discovering the latest in artistic perfumery, the world of beauty and well-being.
Overview of Fragranze at Stazione Leopolda (photo courtesy of Pitti Immagine)
“During the three days of Fragranze, Leopolda was filled with an energetic atmosphere,” says Raffaello Napoleone, CEO of Pitti Immagine, “a great desire to meet in Florence, with exhibitors and buyers who came from far away, to scout new brands and discover the latest from the reference ones, perceive trends, listen to the protagonists and the most innovative perspectives of the moment”.
Overview of Fragranze at Stazione Leopolda (photo courtesy of Pitti Immagine)
In three days, almost 1,700 buyers entered Stazione Leopolda from more than 50 countries around the world.Foreign buyers maintained the high levels of the last edition – which had seen a record increase – with approximately 440 attendees. Attendances from Italy also performed very well, increasing to over 1,250 buyers overall.France confirmed its position at the top of the Pitti Fragranze reference markets, followed by Germany, Spain, Switzerland, Russia, Ukraine, the United Kingdom, Lithuania, Turkey, Israel, Bulgaria, and the United Arab Emirates.
Overview of Fragranze at Stazione Leopolda (photo courtesy of Pitti Immagine)
“The Fragranze community – adds Pitti Immagine general manager Agostino Poletto – made up of exhibitors, noses, buyers, retail operators and also high-profile press and media (more than 300 accredited), has demonstrated great attention and participation also for the program of talks and events, another fundamental aspect of Fragranze’s DNA.
Talk RAW by MANE event. The new gourmandise: from taste to fragrance (photos courtesy of Pitti Immagine)
The theme of this edition, The Sound of Fragrance curated by Paola Gariboldi and Susanna Macchia, an immersive installation in which the spectator entered two paths, one dedicated to silence, olfactory and musical, the other to its opposite, that is, to the noise in perfume and nature.
Talk Event François Hénin: A very unique view on Niche Perfumery (photo courtesy of Pitti Immagine)
Pitti Fragranze will see you at the next edition, reminding us that since ancient times perfume has been used to elevate the spirit.
Good life to all!
Beatrice
An image from the Nike: Form Follows Motion exhibition
Nikeina by Beatrice Brandini
The exhibition “Nike: Form Follows Motion” (from 21 September 2024 to 4 May 2025, at the Vitra Design Museum in Weil am Rhein, Germany) takes us on a wonderful journey through five decades of the evolution of the Nike brand. It is a story told through the lens of design and movement, illustrating how attention to the needs of athletes has led to some of the most revolutionary innovations in sport and style.
Poster of the exhibition Baj chez Baj @ Palazzo Reale
Robot of my son
One hundred years after his birth, Milan is about to celebrate (Palazzo Reale, 8 October 2024 – 9 February 2025), one of the greatest artists of the twentieth century: Enrico Baj
Jeux by Beatrice Brandini
Olimpics Rings by Basquiat and Warhol at the Louis Vuitton Foundation
In Paris, until September, sport and fashion are celebrated. In fact, there are many exhibitions, even outside the capital, that have this wonderful combination as their protagonist.
Lulù by Beatrice Brandini
Illustration by Léon Bakst
Watching the beautiful series Becoming Karl Lagerfeld (available on Disney+), Karl’s words about the genius of Léon Bakst came to mind, that is, how much this extraordinary and eclectic artist influenced and conditioned 20th-century design.
FeedSpot Bloggers Database
With enormous satisfaction and gratitude I announce that my blog www.beatricebrandini.it is the first among the 10 Best Florence Fashion Blogs and Websites in 2024 (FeedSpot date July 2024).
Mood BUGNIFICENT by Beatrice Brandini
SHIELD Pitti Filati Research Space setup
In this edition that has just ended, positive signals came from the exhibiting companies, and although it was a lower growth than that recorded a few editions ago, it is still an important data for the future, a tangible sign of market recovery.
Mood Woodness by Beatrice Brandini
Pitti Filati ended with an increase in foreign buyers, but what matters most is that creativity, research and innovation were showcased at the Fortezza.
