SuperPower Milano Unica S/S 2024

“Emozione” mood board by Beatrice Brandini

The title of the next edition of Milano Unica (appointment from 31 January – 2 February 2023 at Rho Fiera Milano) is MU SuperPower, intended as a hymn to positivity, to the super power of ideas and creativity.

Yes, because it is thanks to beauty, imagination and dreams that Italian manufacturing, the made in Italy that the whole world envies us, manages seasonally, but we could say every single day, to create exclusivity and excellence.

“Our creative team imagined that every fabric could have a super power, like the invisible cloak from fairy tales or the stretch suits of super heroes comics. Basically, the research for spring summer 2024 was based on the choice of fabrics and accessories that help the body feel better, make it more resilient, more effective and, why not, sexier ”. Explains Stefano Fadda, creative director of MU, capable of interpreting the evolution of contemporary culture every season.

   

Mood board ACTION by Beatrice Brandini

   

MU Action themed fabrics and accessories

Therefore, starting from new and increasingly high-performance and technological fibers, MU SuoerPower proposes three themes: The power of thought, The power of action and the power of emotion.

   

MU Action themed fabrics and accessories

MU Action themed fabrics and accessories

THE STRENGTH OF ACTION experimenting, reinterpreting, doing, manual skills, these are the key words. Fabrics: Floral prints, lace, brocade, damask, shantung, vintage textures, vintage effect weave fabrics. Coupled fabrics, such as tulle with poplin, lurex with matelassé, macramé and cotton. The theme is fluid, where the same fabrics are offered for both men’s and women’s clothing. Exaggerated accessories, exhibitionists, vintage but also hi – tech, pearls, flowers, fringes. An eccentric and unconventional aesthetic.

Mood board THOUGHT by Beatrice Brandini

   

Fabrics and Accessories MU Thought theme

   

Fabrics and Accessories MU Thought theme

Fabrics and Accessories MU Thought theme

THE STRENGTH OF THOUGHT cleanliness, absolute lack of excesses and frills, rigor, brightness, these are the key words. Fluid fabrics, second skin effects, metallic mesh, luminescent jersey. Metallic, satin, laminated, mirrored accessories. Real design elements. Minimal aesthetics, essential couture. A feminine aesthetic, with material textile solutions.

   

Mood board Emotion by Beatrice Brandini

   

Fabrics and Accessories MU Emotion theme

THE STRENGTH OF EMOTION spirituality, thought, balance and positivity, connection with nature, these are the key words. Lightweight, over-dyed fabrics, degradé and devoré effects. Geometric jacquards, overprinted fabrics with watercolor effect. Accessories inspired by the world of minerals, “magic” stones or the decorations of Indian temples. A simple yet sophisticated aesthetic.

   

Fabrics and Accessories MU Emotion theme

Fabrics and Accessories MU Emotion theme

Since I created my blog, more than 9 years ago, Milano Unica’s trend posts have always been the most successful. The reports show how the trends of Milano Unica are followed all over the world by a heterogeneous audience, characterized above all by professionals from the world of fashion. And if all this flatters me, I cannot fail to recognize and attribute much of this success to the creativity of the exhibitors of the show, who every six months are so good at creating such special fabrics and accessories.

Good life to everyone!

Beatrice