Milano Unica: Trends Spring – Summer 2020

MilanoUnica, Spring – Summer 2020

Mood board “FUNKY” by Beatrice Brandini

As always very interesting the meeting with the preview of Milano Unica for the trends of Spring – Summer 2020.

The location was the very charming Fabbrica Orobia, a structure deliberately left in its original state, an old industrial factory of 1920. In the heart of Milan, in an area that is becoming a reference point for art, culture and fashion ( also thanks to the Prada Foundation, next door). “The presentation takes place for the first time at the Fabbrica Orobia, a location that boasts a long industrial history. – explains the President of Milano Unica Ercole Botto Paola – It is our way of paying tribute to the manufacturing tradition and the know-how of the Italian textile industry, but also to stimulate an increasingly concrete approach towards innovation and sustainability … “

Overview Milano Unica at Fabbrica Orobia, Milano Unica trends

The theme of this edition, marking the beginning of the path towards the Milano Unica edition that will take place in February 2019, was music represented by three different genres, which, in turn, influence culture, folklore, habits and therefore fashion.

“Milano Unica MUSIC MENU” speaks to the five senses: the hearing (the music in the background, creatively accompanied each installation), the view (not only the textile proposals, but also the light and the installations were completely different respecting the theme that accompanied ), taste (food as a vehicle for aggregation, but also of a different character and creative approach), touch etc. ; one immerses oneself in the new tendencies that more and more want to be a message of mixture between different genres and cultures.

Cultures related to the flavors of food, such as those attentive to musical novelties, “old” and young, tradition and innovation, past and future. This is the scenario on which the artistic director Stefano Fadda has elaborated “Milano Unica MUSIC MENU”.

There are therefore two areas of reference for this new claim of “Milano Unica MUSIC MENU”, music and food, tradition and future, tastes and trends, cultures and peoples.

The first theme is: 2080 – Cous Cous Rap, a theme that relates the rhythm and fast metric of rap music.

Street Style, in which the adverb over characterizes and accompanies every other word: over colored, over sized, over shaped, over fitted, etc. Cultural mixtures and spicy stimuli become the code of this aesthetic, hyperdecorated and sub – urban. Bruno Mars is the perfect testimonial.

Mood Board 2080 COUS COUS RAP by Beatrice Brandini

The second theme is: 2050 – Bon Bon Jazz, born from the idea of a timeless jazz club in which elegant men and women meet, dancing or listening to good music. The fabrics are creamy, delicate, ethereal, vaporous and patinated, perfect!. Glamorous and cosmopolitan theme.

Frank Sinatra, Dean Martin, but also Grace Kelly or Audrey Hepburn would have been the perfect performers.

Mood Board 2050 – BON BON JAZZ by Beatrice Brandini

The third theme is: 2070 – FUNKY TABBOULEH, the world of disco and discos, with its marvelous protagonists called Donna Summer, Diana Ross, Cher … immersed in Middle Eastern atmospheres, between tabbouleh, humus and babaganoush, delicacies of the rich and convivial Lebanese cuisine. The style of this theme is full and opulent, rich in metallic echoes given by lamé, lurex, iridescent. Bright and strong colors.

Mood board 2070 – FUNKY TABBOULEH by Beatrice Brandini

The three dates 2080, 2070 and 2050 represent on the one hand a projection in a not very distant future and on the other they hint at a past that we still remember because it is linked to important memories, but above all to aesthetic codes entered right into the collective imagination of all of us, very young (for increasingly frequent remakes and contaminations) and less young.

This meeting is truly an essential event for all professionals in the sector, just as the Vice President of Moda In said with the mandate of Milano Unica to the Trends of Antonella Martinetto.

It is in fact perfectly placed within the calendar, the proposals are really many, varied and all very interesting, in which the will of intent is confirmed (surpassed) by the proposals on display. And all this, for us who do this work (the so-called “creative”), is an injection of energy, a stimulus to work better, taking advantage of the incredible excellence that this wonderful Italian textile industry can create and achieve every six months.

Thanks Milano Unica, these meetings are good for the mind and the “heart”, because creativity also needs this, that is empathy, serenity and a lot of beauty.

Good life to everyone!

Beatrice

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