The little Alba by Beatrice Brandini
Fire, the element chosen by Pitti Immagine for the Fall – Winter 2025/26 season
Pitti Bimbo celebrates fifty years of history with 100 editions, but it wanted to celebrate it in its own way, becoming Pitti Bimbo 001, or the hope and desire for a new beginning, with an eye to the future.
A special edition starting from the layout, redesigned and reorganized, transformed , into a sort of colorful and cheerful city, where many exhibitors met in a festive and optimistic atmosphere.
The idea of optimizing the fair to two days instead of three was a winning one, but above all of grouping the proposals in a single space, the central pavilion. Surely due to a smaller number of exhibitors, but still a commercially effective idea and above all of great quality.
Dolce & Gabbana
I begin my roundup with Dolce & Gabbana who presented a photo of Naples with an erupting Vesuvius. The brand’s identity is always strong with its codes that have made it one of the most famous, copied and appreciated brands in the world.
Retour Denim De Luxe
A Belgian brand leader in the production of denim. College and a little preppy taste, very cute.
In the Tendenze space, the first theme proposed by Pitti Bimbo is PLAY OUTDOOR! The outdoors, for years relegated to boring collections, has today become very important, a rapidly growing product sector to which companies dedicate space and research. In these images, some proposals for young adventurers.
AO76
Informal but refined taste, brand distributed all over the world, authentically sporty. Always pleasant.
INFANTIUM VICTORIA
A very nice brand, trendy but also sustainable. Organic cotton, organic hemp, but also innovative and green fabrics. Each piece brings with it an environmental message, starting and educating the little ones, to demand a greener and more sustainable world.
MC2 SAINT BARTH
A delightful stand, a collection born in 2000 with Caribbean-inspired swimwear, which has become an important brand that also looks effectively to the winter season.
MILK and STYLE PICCOLI
Two authoritative magazines that tell the universe of the little ones with poetry and concreteness. Fashion, lifestyle, trends mix pleasantly, finally the photographs in the editorial fashion services are, for both, small works of art.
TABLECLOTHS.IT and FRATELLI LUNARDI
Tablecloths .it the tradition of our beautiful Italian table, because it is not just food but also a social setting. 100% Made in Italy TABLECLOTHS.
FRATELLI LUNARDI, a high-quality confectionery company from Prato. Baked biscuits are the company’s core business, such as Tuscan cantucci, biscuits with chunky chocolate, but also panettone recognized as among the best Italian artisanal cakes.
JESURUM BABY
100% Italian ceremony collection. Wonderful!
CHOOSE KIND
Collection of accessories such as bags, backpacks, shoes, with eco-sustainable materials and a production that reduces harmful substances such as solvents.
BE MAGIC!
Another trend in the Trends Squares area, a celebratory theme in the true sense of the word. Is the party here? Certainly with these clothes and accessories, certainly yes.
The Family Circle
Authoritative marketplace in Hamburg specializing in lifestyle and kidswear research, also known for its important social initiatives. A lifestyle proposal of products dedicated to the world of childhood, characterized by the same conceptual and ecological mood.
MY FRST BOOK
A brand of interactive children’s books based in Hog Kong, founded by Ella, an award-winning educator who adopts the Montessori principles for the development of these delightful fabric books.. I met Jona Lim, an exquisite person who passionately illustrated their beautiful project to me.
NEWBORN STYLE!
A set composed of everything a wonderful new arrival needs. A selection of objects dedicated to the very little ones.
ANTONY MORATO
Antony Morato’s 360° proposal, a sort of mini me for men, very commercial which means saleable, and IN these days it is a very important word, almost magical, for the success of a brand but also of a store.
VAUVA
A Scandinavian brand that creates comfortable, quality collections, where children are at the center of the world, with versatile garments aimed especially at those who love nature.
COMPANIA FANTÁSTICA MINI
A fun and colorful collection, a Spanish brand that has in its DNA a passion for things that make you happy, even just through a simple t-shirt.
BOBOLI
Knitwear and more, lively, colorful, full of prints. Innovation thanks to the second generation, today the brand is led by the three daughters of the founders, who look to new challenges.
HAIDÆND’SI:K A Spanish brand, I had already noticed it positively last season, considering it a little different from all the others, because this brand stands out for its originality and contemporaneity.
LMKS Lippolis Maker Studio
It is the store for stores. Designers scouted all over the world, a bit of a hotbed for young talents, to offer a range of innovative and creative products, an immersed and multisensory shopping.
SNUG
Portuguese brand of clothing for newborns. Supporters of the “Born Green” concept, to teach our children to take care of the world. Organic materials, recycled fibers, natural dyes…
SUPER SNOW!
When it snows outside. Clothing and accessories for the slopes with increasingly technological and high-performance fabrics.
BLAUER junior
Tradition of American workwear also in the junior collection. Born in Boston in 1936, as a supplier to the American navy and police, it has preserved this concept of authenticity to dress people sensitive to quality beauty.
JUNONA
The young Junona woman is very diva and feminine. Special clothes and accessories, rich in details such as embroidery and applications, fine fabrics. It’s nice to dream and this brand helps you do it, Fabulous!
As always, I am slightly biased, in the sense that visiting these fairs excites me, focusing especially on the proposals that are always interesting, creative, made with technicalities that increasingly look at sustainability. However, the junior sector has recorded results that are not exactly positive, with a decrease in production values, exports and consumption.
There are no easy recipes, but I am sure of the resilience of the sector and the ability, all Italian, to reinvent itself and find effective solutions.
Certainly here at Pitti Bimbo I have seen a lot of excellence, Italian and otherwise, which give me hope for the future of junior fashion and beyond.
Good life to everyone!
Beatrice