Mood board “The New Red” di Beatrice Brandini
Installation in the Fencing Hall for the Karl Lagerfeld collection
Pitti Immagine’s winter shows choose the element of fire to express the spirit of the next season. FIRE is the theme, a celebration of the element that warms bodies and souls. Epic, mythical, sacred, magnetic, accomplice but also adversary. Fire as a creative metaphor, that burns without going out. A bit like fashion that we hope will spark as it deserves.
I was at the fair and this is my little story for Pitti Uomo Fall – Winter 2025-26
After a few seasons I glimpsed a different enthusiasm, a renewed desire for recovery and many people, this is the wish I make for the entire men’s sector (and not only), because as always fashion is not only a fundamental driving force for an important part of our economy, but a flagship for our country, made of craftsmanship and creativity that has no equal in the world.
SEINSE quality and style, a brand appreciated among professionals and men’s fashion enthusiasts. An understated look but suitable for any occasion thanks to a beautiful fit and the refinement of the materials used.
BUGATTI, passion and fun this is the meaning of the Bugatti “community”, it is not just fashion but a lifestyle, with great attention to sustainability.
DEKKER, a collection inspired by the journey through the sea, the land or the sky. Beautiful palette and the high-performance proposal of technical fabrics.
ENGELS & MARTE, I was very struck by how a “simple” jacket can return to being the most elegant men’s garment par excellence starting from a perfect mix of tailoring, accuracy of materials, and in which an internal technical Liner can transform a garment for practical and 360° use. Well done!
D-VEC, a brand launched in 2017 by the leading fishing equipment brand DAIWA. Technology and functionality are in fact the basis of the D-Vec collections. The brand’s project in recycling and reusing old fishing nets that would otherwise mostly be abandoned on the ocean floor is interesting and rewarding.
PAUL&SHARK, the brand’s DNA is a pleasant confirmation, lifestyle and smart casual lines, characterized by innovative and luxurious materials and workmanship. A distribution in 73 countries with over 2,000 points of sale.
Goorin Bros. The famous trucker caps are popular and fun, especially the famous Animal Farm truckers. The company has reached its fourth generation, having been founded way back in 1895.
GABRIELE PASINI, an unmistakable style that you can recognize instantly. Neapolitan tailoring, craftsmanship, innovation and a frantic search for details, these are the main characteristics of the brand.
CALEB PARIS, a creative and qualitative explorer. MWM Mode Wave Movement, a Spanish brand inspired by urban and streetwear fashion.
PREMIATA, returns to Pitti to present its first clothing collection. Multifunctional, structured and versatile garments. The use of materials such as organic cotton made water repellent is also interesting.
HERNO, a brand that has been a protagonist of Italian fashion for over 75 years, characterized by a high sartorial and qualitative value. Very beautiful shoes that complete a more easy and lifestyle proposal. When the value of Made in Italy translates and marries perfectly in a brand like this.
D.A.T.E. X FRUIT OF LOOM, an international collection that includes sneakers and clothing with Fruit of the Loom, a historic American company that has been famous for its cotton T-shirts and sweatshirts since 1851. A capsule that the Florentine sneaker brand has created under the creative direction of designer Lc23, namely Francesco Colacicco. A bit of an 80s heritage, 100% made in Italy. Very nice.
A LEATHER, innovation and tradition, leather garments, made in Japan, that revolutionize the conventional image of leather products. High quality, as in the technological tradition of Japan, for an offer that also addresses the new generations. Very interesting.
ENDURA, founded in Scotland the famous cycling brand Endura that produces everything needed for all cycling disciplines. It doesn’t matter what kind of bike you ride or what kind of cycling you do, Endura is there and has you covered for everything related to the word biker.
Knees Up Running Space is the name of the project created in collaboration with Knees Up, a multifunctional space born in London from the intertwining of fashion, running and events. Here at Pitti 107 a selection of young brands and at the same time a meeting place; accessories and clothing from a careful selection of brands, to experience running in a more contemporary way, with design and style.
BOB, “age doesn’t matter” is the slogan of the Florentine brand that has its roots in Tuscany, the cradle of the Renaissance, but to evolve in a personal, ironic and creative way. Beautiful knitwear is always important for the brand.
Karl Lagerfeld, the maison returns to Pitti with a presentation that tells the story of the brand and the great designer. A special, engaging setup, like the beloved white shirts, but also a selection of womenswear, glasses, accessories, footwear.
Barbour, founded way back in 1894, the brand with the iconic waxed jackets, here at Pitti shows off its wonderful outerwear, and also presents a capsule collection born from the collaboration between Barbour and Baracuta. A timeless and always perfect style.
Rag & Bone, a collection by Robert Geller for Rag & Bone inspired by the New Wave musical movement and 80s New York. A tribute to the youth culture of that period, in which denim and apparently simple garments but actually characterized by very complex finishes, are the protagonists.
I have developed some moods for the next winter season
Distressed and Crazy Knitter, mood by Beatrice Brandini
It is a theme that sees knitwear as the absolute protagonist; however, it is a knitwear that is not at all “classic” or bon ton, but rather worn, ruined, unfinished. These are effects that apparently seem banal but that in reality require great artisanal skill. Palettes of rust, ochre and ecru tones, but also hints of bright colors such as electric blue and Burgundy.
Indonesia, mood by Beatrice Brandini
Trend characterized by batik prints and comfortable, wide volumes, for a refined ensemble, with relaxed fits. Palette of green tones such as moss, sage, olive, grass, but also dove gray and wheat. It has its roots in folklore but becomes hyper modern.
The New Red, mood by Beatrice Brandini
Red as the absolute protagonist. Red as fire (central theme of this edition of Pitti), but also a symbol of passion, anger, shyness. Red is dominant, the rest of the look can also be classic or casual, it is the color that dictates the law!
The New Cowboy, mood by Beatrice Brandini
Trend that takes inspiration from Texas, rodeos, Country music, that part of America anchored to old traditions. The first was Beyoncé, then Louis Vuitton, Pharrell, Lady Gaga… Embroidery, Cowboy or Cowgirl hats, all exaggeratedly kitsch but very fun. Some pieces become couture.
Cozy – Corduroy – Wool, mood by Beatrice Brandini
Orange and brown, this combination would be enough to be perfect. Trends that enhance the “cocoon” effect, cozy, with lots of knitwear and teddy bear/astrakhan effect materials. Sophisticated and beautiful palette, brown tones such as camel, peanut, amber, cinnamon, caramel.
Some images taken outside the salon.
Some images taken outside the salon.
A large percentage is very refined, especially I appreciate the no longer very young gentlemen, well-groomed and elegant, even when they are in casual mode. But there is also a large influx of people who come to Pitti to do a catwalk, not always with highly appreciated results. But the world is beautiful because it is varied, therefore there is room for everyone, the important thing is always to feel at ease.
Pitti Uomo inaugurated the first fashion salon of 2025, with 770 brands of which 45% are foreign. There are five sections, Fantastic Classic, Futuro Maschile, Dynamic Attutude, Superstyling and I Go, a truly varied and complete offer for buyers who come to Florence from all over the world.
Good luck menswear, good luck to all Made in Italy!
Beatrice