Pitti Lemon, summer salon mood, illustration by Giordano Poloni

Limoncina by Beatrice Brandini

Yellow, energetic, graphic: it’s PITTI LEMON.

Illustration by Giordano Poloni: Lemon City

In June, the halls of Pitti Immagine will be crossed by a wave of energy. The theme chosen for the advertising campaign and for the displays in the Fortezza is in fact PITTI LEMON.

Picasso: Still life with lemons and oranges

Renato Guttuso: Lemons

A summer theme, sunny, energetic, but also thirst-quenching, tasty, vitamin-rich, light, a mix just like the choice we find inside the Pitti halls. A simple symbol, that of the lemon, playful and basic, a sign that children love but also great artists such as Ghirlandaio, Manet, Picasso or Lichtenstein.

Illustration by Giordano Poloni

Illustration by Giordano Poloni

Giordano Poloni, an important illustrator, imagined an ideal city, Lemon City, in which the protagonists, just like those who visit Pitti Uomo – Bimbo – Filati, can find research, style and contemporaneity.

According to the Greeks, lemons were produced by the Earth in honor of the wedding of Jupiter and Juno. Christian tradition associates the image of the lemon plant with that of the Virgin Mary.

Dosso Dossi: Mythological scene

Roy Lichtenstein: Still life with lemon

Giuseppe Migneco: Peasant woman with basket of lemons

Surely, the lemon will be a positive symbol, a simple but effective fruit if you are thirsty, hot or simply down on your strength. An element that nature naturally offers us in all its splendor, like Pitti fashion.

Good life to everyone!

Beatrice