An image of the PITTI LEMON installation
Yellow spirit by Beatrice Brandini
I start again with a series of images taken at Pitti Uomo relating to the presentations of textiles and accessories for Spring – Summer 2025.
Rovi Lucca discovered in the last edition, I confirm my unconditional love for this refined and delicate brand. Inspired by the historic gardens of Lucca, the result is a mix of luxury sportswear, with Italian materials and know-how. Style for a timeless design. Irresistible!
NO! Jeans Wonderful cardigans. Brand born in the 1980s, presents itself with creativity and irony. I really liked these patchwork sweaters with a touch of nostalgia, but very contemporary.
Les Deux Danish brand (Copenhagen), a slightly preppy street style, very cute. BOB “AGE DOESN’T METTER” slogan that says a lot about the brand’s attitude. Founded in Florence, care and creativity in details, in washes, in raw materials.
NEXT GEN powered by MAININTOWN is a magazine that talks about fashion, cinema, music and which here at Pitti presented a special issue illustrated by Jacopo Ascari of Atelier Ascari. Wonderful designs….
VERYRARE references to the history of design, but above all to art. Each garment is a small masterpiece of originality and freshness. Very cool!
COOPETTEBROS based in Los Angeles, for a collection of unisex trousers with FABULOUS prints. I adore!
FAY Archive It all began when Diego and Andrea Della Valle purchased a company that produced firefighter jackets in Massachusetts. From there, a lot of progress has come, making the famous 4 Ganci jacket an iconic product. Fay Archive was born in 2020, a project aimed at bringing the brand’s DNA back into new collections.
GABBA Danish denim brand. Born in 1983, now the collections have evolved, even if denim remains the cornerstone, characterizing the collections even with just a detail.
BOMBERS Original A historic, iconic brand, if we think of the jacket worn by Marilyn among the Vietnam veterans or by James Dean they were Bombers Original. Many things have changed since that time, but certainly not the desire to make bomber jackets.
CAP HORN Travelers at heart, travelers of the world, just like in Cape Horn, the southernmost island in South America. A brand, a product, a philosophy.
GOORIN BROS. Wonderful baseball cap or track cap. It is the ordinary that becomes EXTRAORDINARY. A brand that doesn’t take itself too seriously and probably still has fun in what it does, all of this shines through in the final product. Well done!
Parachute by Roberto Lonoce (RE-JÁVU) a re-edition system of quality garments designed from scratch and assembled according to the brand’s trends. Re-jàvu reissues unique pieces with high sartorial value. But now each garment is redesigned, disassembled and reassembled.
FRANKS born on an Australian beach. Colorful, fun swimsuits, for those who want to stand out a little even at the seaside.
CROCS is a world leader in the production of innovative casual footwear that combines comfort and style. All Crocs shoes use Croslite material, a revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and anti-odor qualities for which the brand is known and loved.
PITTI LEMON It is the theme chosen for all Pitti summer salons. A typically summer symbol, that of the lemon, but also energetic, vitaminic, thirst-quenching… A positive symbol of something that we don’t always notice, but which when we need it, can become salvific.
Pitti People
Pitti People
Pitti People
Pitti Uomo 106 ended with a small increase in buyers from abroad, for a total of 11,500 buyers and more than 15,000 visitors. Many presences from Germany, Holland, Austria, Belgium, Japan, South Korea, confirmed presences from the United States, UK and France.
For a more significant recovery we will have to wait until 2025, especially for the domestic market. Moreover, growing despite geopolitical tensions is not something to be underestimated.
Certainly things at Pitti were beautiful and of excellent quality, the only complaint is that perhaps the Italian flair was missing, that is, that effective creativity that made Made in Italy great. Staying in your comfort zone doesn’t always pay off.
CHINA WAVE The best of Contemporary Chinese menswear arrived in Fortezza da Basso with the China Wave project. Brands that stand out for creativity, aesthetics and excellent quality.
My little journey into the universe of “beautiful dressing” ends, see you in 2025, from 22nd to 24th January.
Good life to everyone!
Beatrice