Poster of the exhibition “Franco Moschino. The visionary genius.”
Moschina by Beatrice Brandini
Thirty years after his death, the MyOwnGallery of Superstudio presents “Franco Moschino. The visionary genius.”, an exhibition conceived and promoted by the Italian Art Directors Club with the patronage of the Municipality of Milan.
Moschino Vogue Italia 1989 advertising campaign
Through the photos of Stefano Pandini, you can observe and appreciate an unseen Moschino, that of a disruptive and absolutely creative personality who in the eighties and nineties caused a shock in the world of fashion.
Moschino Vogue Italia 1989 socks adv. campaign
I have already spoken extensively about him (https://www.beatricebrandini.it/franco-moschino-fantasy-irony-joy-irreverence-candor/?lang=en) I have always been a huge fan of him, I greatly appreciated his ironic and irreverent collections, capable of “delivering” important messages, such as the one on ecology or peace, in an era in which they were not as current as they are now.
Moschino scarf and gloves adv. campaign Vogue Italia 1989
Moschino was so much, a painter, a designer, an advertiser, but also a philosopher and a contemporary critic. He introduced trends that were not obvious, with revolutionary and absolutely innovative advertising campaigns.
Moschino did not want to please anyone, neither public opinion nor that of the press, he was simply Moschino, himself. An irreverent and nonconformist bad boy, who many adored and who everyone deeply misses.
Franco Moschino Vogue Italia 1986
“It is with great enthusiasm that we present the exhibition dedicated to Franco Moschino, an inimitable pioneer of fashion, whose impact on creativity and contemporary aesthetics is still palpable. We will remember the man behind the brand, the rebellious and creative thinker who was able to challenge the conventions of fashion and society. A man capable of subverting expectations and inspiring entire generations, not only as a designer… Stefania Siani, president of Adci.
Cheap and Chic by Moschino advertising campaign
The exhibition will be open to the public for free (very good!!) from November 22nd to December 19th, 2024.
Good life to everyone!
Beatrice